Curated Experiences. Cultural Discovery. Memorable Gatherings.

WE CREATE DISTINCTIVE FOOD, WINE & HOSPITALITY EXPERIENCES DESIGNED TO BRING PEOPLE TOGETHER.

Soul of Sonoma began with a simple idea: introduce more people to exceptional wines, remarkable producers and the diverse people shaping wine culture.

Founded by a family of bi-coastal wine lovers with roots in Northern California and Washington, D.C., Soul of Sonoma first became known for curating intimate wine-country experiences and introducing guests to premium multicultural and women-owned wineries. Today, that spirit of discovery extends far beyond the vineyard.

We create and curate experiences at the intersection of food, wine, culture and hospitality.

From intimate dinners and wine tastings to culinary experiences, private celebrations and custom group gatherings, Soul of Sonoma brings together exceptional chefs, winemakers, venues and cultural storytellers to create experiences guests might not easily discover on their own.

Our experiences are designed for individuals and groups seeking something more thoughtful than the ordinary—corporate and executive gatherings, professional and membership organizations, fraternities and sororities, milestone celebrations, reunions, retreats, social groups and private hosts.

Whether we're gathering around a beautifully set dinner table, discovering a remarkable bottle of wine, exploring a destination through its food and culture, or creating a one-of-a-kind experience for a private group, our approach is the same:

We curate the people, place and details that transform a gathering into an experience worth remembering.

Planning a gathering? Let us create something distinctive for your group.

“Enjoyed our fabulous evening with great food, friends, conversation & wine” -SoSMV 2026 Attendee